Fruit Attraction

If you could not come to the 2024 edition, buy your ticket to see the fair digitally

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+103 K
Trade visitors
70 K m2
Exhibition area
2,146
Exhibitors
145
Countries
Buy your ticket to watch the fair online and enjoy the contents of 2024.
Discover the essence of the industry

Fruit Attraction, the epicentre of the fruit and vegetable business

With more than 2,000 exhibitors from 56 countries spread over 10 halls, Fruit Attraction becomes every year the global framework for the marketing of fresh produce, where innovation, quality and diversity are the main arguments that consolidate this event as the great event for professionals in the world of Fruit and Vegetables.

We are back, stronger than ever from 8 to 10 October, the key commercial moment for demand and supply where operators and retailers from all over the world take the opportunity to plan their campaigns at a key moment, allowing them to promote their business to new frontiers.

Fruit Attraction promotes and develops exports at a global level, connecting professionals along the entire value chain.

As a novelty of this edition, we will give special importance to the Innova&Tech area dedicated to the research and development of more innovative techniques and products that help fruit and vegetable production to successfully face the great challenges of our time: sustainability, water management, increased production...

sao paulo

Fruit Attraction Sao Paulo: The international meeting of the fruit and vegetable sector in Brazil

Fruit Attraction, the global benchmark trade fair for the marketing of fruit and vegetables, organised by IFEMA Madrid, faces its internationalisation process as a global benchmark brand looking towards Latin America at the second edition of Fruit Attraction Sao Paulo.

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FRUIT ATTRACTION TV

Fruit TV

During the three days of Fruit Attraction 2024 we interviewed leading professionals from the fruit and vegetable sector with Begoña Jiménez from Fepex.

Watch videos

People strolling through the fair

Innovation Hub

Within the framework of innovation, Fruit Attraction received a new and successful edition in the Innovation Hub space with the exhibition of a total of 40 products and services. This area of the fair also held its coveted Innovation Hub Awards, with the winner in the Fresh Produce category going to RIJK ZWAAN IBERICA S.A., the F&V Industry award to AGERPIX TECHNOLOGIES SL and Actions and Commitment to Sustainability to TALLERES DAUMAR S.L.

Meet the winners and all participants

Hands drawing stand plans

Best Stand Awards

For the first time, Fruit Attraction will present an award to recognise those exhibition spaces that stand out at the fair for their creativity and design according to the following criteria: functionality, communication/promotion, design, aesthetic impact and quality.

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Collaborating